Your website can be more than just a virtual face of your company or organization. It can help you make more sales and increase your revenues. It can be an effective tool to improve your marketing, sales, and competitiveness. This can be done by using the Conversion Rate Optimization (CRO) in SEO, a process that increases the potentials of your website by converting your website visitors into paying customers. How does this process works?
First, you need to identify and establish your conversion metrics. Be clear with your goals. What do you want to achieve using your website? If you are selling products through your website, then your conversion metrics can be the product sales, shopping cart completion rate, or add-to-carts. Other companies may use other conversion metrics, depending on their business type.
Second, you have to identify which area/s of your website you are going to optimize. This can be done by deciding which part of your website is the most important and contributes so much in your organizational goals. For example, in your e-commerce website, you found out that a lot of visitors are looking into your t-shirt products. However, when you compared your website traffic against your competitors, you found out that you are not doing as best as they do. One sound decision that you may do is to select this portion of your website as the one you will optimize.
Finally, you can start your optimization. Just make sure you have properly done the first two steps so you will get the most out of your CRO. Optimization is very easy and straightforward but can also look complicated and intimidating to people with no IT background. Luckily for them, there are companies that offer technology solutions services such as Mark Infotech that guides companies in their website optimization processes.